Dr. Stephen H. Craft is Dean of Business
Programs, Chair of the Department of Business & Accounting,
and the Elton B. Stephens Professor of Marketing at
Birmingham-Southern College where he teaches graduate and advanced
undergraduate courses in Marketing, Research Methodology, Consumer
Behavior, and Public/Private Strategic Management.
As a professor and consultant, Dr.
Craft has advised the senior management of corporate, civic, and
nonprofit organizations. He has conducted or overseen over 130
research studies focused upon strategic outcomes, performance, and
behavioral measures often being called upon to measure seemingly
un-measurable elements of performance. Dr. Craft has developed
or strategically repositioned brands for consumer products,
business services, and nonprofit causes. Dr. Craft has tested
messages and audiences acceptance across a variety of print, online,
and broadcast media.
Prior to academia, Dr. Craft
spent years in industry holding positions of responsible for sales,
product development, customer segment management, and brand
management including stints as Senior Product Manager for First
American Bank and Manager of Marketing Strategies for Freddie
Mac.
Dr. Craft completed work on his Ph.D. at The George
Washington University (Washington, DC) where he received his
MBA.Dr. Craft holds a BA from
Birmingham-Southern College.He has previously
held faculty appointments in the College of Business and Economics
at Towson University, The School of Business and Public Management
at The George Washington University and the Robert H. Smith School
of Business at The University of Maryland (part-time).
Professional & Civic
Affiliations
In the Birmingham region, Dr. Craft
serves on the executive board of the Vestavia Hills Chamber of
Commerce, the Executive Board (as President) of the Birmingham
chapter of the American Marketing Association, the Board of the
Birmingham Advertising Federation as well as the
Communications/PR Committee for the Campaign for a New Vestavia
Hills Public Library.He is a member of The
Rotary Club of Birmingham, Alabama Arise, the Children's Dance
Foundation parents auxiliary, and the Marketing Committee of The
Birmingham-Southern College National Alumni Association.Dr. Craft is a 2006 graduate of Leadership Vestavia
Hills.
Nationally, Dr. Craft is active in the
American Marketing Association, the European Marketing Academy, the
Society for Marketing Advances, and is a Fellow of the Academy of
Marketing Science. He holds the PCM (Professional Certified
Marketer) designation from the American Marketing
Association.
