Dr. Stephen H. Craft is Dean of Business
Programs, Chair of the Department of Business & Accounting,
and the Elton B. Stephens Professor of Marketing at
Birmingham-Southern College where he teaches graduate and advanced
undergraduate courses in Marketing, Research Methodology, Consumer
Behavior, and Public/Private Strategic Management.
As a professor and consultant, Dr.
Craft has advised the senior management of corporate, civic, and
nonprofit organizations. He has conducted or overseen over 130
research studies focused upon strategic outcomes, performance, and
behavioral measures often being called upon to measure seemingly
un-measurable elements of performance. Dr. Craft has developed
or strategically repositioned brands for consumer products,
business services, and nonprofit causes. Dr. Craft has tested
messages and audiences acceptance across a variety of print, online,
and broadcast media.
Prior to academia, Dr. Craft
spent years in industry holding positions responsible for sales,
product development, customer segment management, and brand
management including positions as Senior Product Manager for First
American Bank and Manager of Marketing Strategies for Freddie
Mac.
Dr. Craft completed work on his Ph.D. at The George
Washington University (Washington, DC) where he received his
MBA.Dr. Craft holds a BA from
Birmingham-Southern College.He has previously
held faculty appointments in the College of Business and Economics
at Towson University, The School of Business and Public Management
at The George Washington University and the Robert H. Smith School
of Business at The University of Maryland (part-time).
Professional & Civic
Affiliations
In the Birmingham region, Dr. Craft
serves on the boards of the American Red Cross and Media for Health. He is a member of the Birmingham Regional Chamber of Commerce Council of Economic Advisors as well as The Rotary Club of Birmingham. Dr. Craft is a member of the 2009/2010 class of Leadership Birmingham and a 2006 graduate of Leadership Vestavia Hills.
Dr. Craft recently completed service on the executive board of the Vestavia Hills Chamber of Commerce, the Executive Board (as President) of the Birmingham chapter of the American Marketing Association, the Board of the Birmingham Advertising Federation as well as the Communications/PR Committee for the Campaign for a New Vestavia Hills Public Library.
Nationally, Dr. Craft is active in the
American Marketing Association, the European Marketing Academy, the
Society for Marketing Advances, and is a Fellow of the Academy of
Marketing Science. He holds the PCM (Professional Certified
Marketer) designation from the American Marketing
Association.
